One is that there definitely is a need for custom tailored supports. We can't just take existing models and apply them to farmers for numerous reasons that have been discussed.
The stresses that farmers face are unique. Yes, other small business owners—not that farming is a small business in a lot of cases—experience stresses as well, but I would argue not to the extent of the different types of stresses that farmers experience. It has come up a couple of times that people don't understand agriculture.
One of the things that struck me, which I frankly wasn't expecting when I did the national survey, was that farmers feel scrutinized. They feel attacked by the public, anti-agriculture groups, people who don't understand farming who are speaking out openly. You can make fun of me as a professor, and I can go home and I have a whole bunch of other stuff to my sense of identity. Farmers don't have that. Their occupation is their identity; it's their culture, their history, what have you.
Yes, we absolutely need tailored resources. How do we reach them? I think the best thing to do is to ask farmers that question. I think the sentinel program in Quebec is fabulous. I've only just recently learned of it. It's things like that.
We have things going on in Manitoba that are great. If I may say, we have things coming out of Guelph that are great. We need to better understand what everybody is doing, so we are not leaving anybody unprotected and unprepared.
I think it's really important that the provinces come together and that there is federal leadership in this so that we can take a systematic approach to it.