We've been working closely with those in sports. We feel that sports is also really relatable. We have found that starting at the grassroots in talking has been huge in creating that culture shift. It can't come from the coaches or the leaders. It has to come from individuals, those who are viewed among peers as being the leaders, speaking up.
That's what we found, especially in sports. Having them talk about it and be there to encourage others to share their story has been huge in creating that shift.