I just caught part of it, but I think one of the things you mentioned was regaining public trust and how we make sure that we have the proper tools in place for farmers from a mental health perspective as compared to urban centres.
I think one of the things that's been mentioned several times is the difference between a farm operation and a regular urban dweller or another business. With farming, the home, the family and the business are so tied together that you can't escape it. It's there all the time.
Some of the public trust issues about the way we're caring for our animals and the type of crop inputs we're using were mentioned earlier. We are doing quite a bit of work now with a number of partners, whether they be the retail sector, processors or some of our input suppliers, to try to get information out there.
There's a whole awareness campaign that needs to be put in place and we're working on that and moving it forward to ensure that there's good information about farm practices out there, which will help stop—and I heard it mentioned earlier—some of the almost bullying tactics that are used by anti-agricultural groups.