As I understand the question, it is about the animal rights activists. As fewer and fewer people understand how extremely complex an agricultural business is, and as society is tending to consider the work of farmers less natural and less valuable, an enormous amount of education needs to be done, starting at the base, in the schools, to explain it and to reestablish its value. I think we have no choice. In order to counter the misinformation, we are going to have to inform the public at large, and educate young and old alike, so that they understand how much respect farmers have for the environment and for animals, and how excellent a job they do.
The priority has to be in valuing farmers. People have to be informed, educated and sensitized, because, unfortunately, some people are spreading viral messages that our farmers find destructive and difficult to accept. As there are fewer and fewer farmers, we have no choice in the matter. My fondest dream, you know, would be for every child to have the opportunity to go to a farm at least once. A huge number of adults will never have seen one in their lives. We have reached the point where, apparently, 7% of American adults think that chocolate milk comes from brown cows.