The biggest thing we need is education starting from a young age. We seem to have missed generations of young people who have been off the farm. Many families now are three or four generations off the farm. The disconnect from what farming and agriculture is presently in our day is very different from what it was 50 or 60 years ago. We need to start educating people on what agriculture is to explain that this is why we're doing it, why we're using new technologies and genetics in crops to grow the food we can with less water, less sunlight—all these more efficient things.
I think education is one of the most crucial things we need to undertake right away for the next generation, and then to support with more media to tell the current population how we do it, why we do it, and why it is a good way of doing it.