Generally speaking, I think that any conversations around any health issue can start such a great path. However, it goes with the ups and downs. We're talking about human need, so absolutely it's very important.
I like the fact that you mentioned that with first responders, and police and veterans and the armed forces, we are noticing a stigma reduction. It took so much work. We have noticed that difference in the past five years, and more so in the past two to five years. There's still prominent stigma, absolutely, but we have worked so hard around changing the culture, which is very much needed right now.
We're for our Canadian farmers, and that's why what you're starting right now.... We're all sending our heart and gratitude to what you're doing right now, because it's very much that conversation, the dialogue, that is needed. Hopefully, they're also hearing us. When we are able to change their mindset and that culture, we're also able to reduce the stigma.
It's interesting, because if we also look at similarities across populations. I don't see much of a difference. The adage is very much the same there. It's the perception that if I talk, then it means I'm weak, that I'm dependent. It's not the case. It's very much learning that you can do the wonderful work that you're doing—we're so appreciative of that work—and you are also strong and powerful. At the same time, you can ask for help; you can be in need.
Those two issues are not mutually exclusive, and they're part of being a human being. That's the very concept that, hopefully, with a lot of ongoing conversation, as we're doing right now—discussions and dialogue and education—we can help to change the culture.