Thank you very much, Chair.
Mr. Menzies, I also want to echo the comments of my colleague about your heartfelt opening testimony. Thank you for sharing your experience not only as a farmer but also from the regulatory side. Having been a member of Parliament and a member of the government, you really have seen this issue from all sides.
One of the most rewarding jobs I've ever had was when I worked at a blueberry farm as a teenager. The only constant thing on the farm was the fact that we were bringing blueberries up from the field. As you said, when you look around a farm, there's always something to do.
Even though it wasn't my farm, I can remember the huge sense of pride I had in seeing customers leave with blueberries that I helped bring out from the field and seeing the value that was placed on that product. We really cared about how we looked after those plants and the quality of the product that was going out the farm gate.
We've heard from a number of witnesses who were talking about the problems with social media. It's a new challenge that farmers are now having to deal with.
When you look at this committee's work and the possible recommendations that we can make, tailored in with the experience that you have, in what ways can we help re-establish—because I think the value has always been there—the value that farmers have for our society in terms of telling their story to the public and trying to provide that counter-narrative about the real worth they have?