I'm not claiming to be an expert in this field at all, but how many of these groups do we have across the country that are all starting to do the same thing? Some of them have been doing it for some time, and you and I don't know about the other ones. There's the disconnect in that. It's about getting us together—I can't emphasize that enough—to share our story.
Another not-for-profit board I sit on is the Canadian Agricultural Hall of Fame, and we just inducted Peter Dhillon, whom you know, and recognized him for the work he's done on cranberries. What a success story—taking what was waste land and growing cranberries. That's what farmers do.