His dad did. We had to recognize Peter and how he extended what his father did.
There are some great success stories in a healthy supply of food. How do we get the Peter Dhillons of the world to share with people, to help that story, to help those who are feeling the stress of being attacked because, “Oh, you're a big cranberry grower. You don't care what the food's like.” Well, yes, he does. Of course he does.
It comes back to getting these organizations together and having one solid message, whether it's working with the 4-H or FCC or whatever group it is, and telling that good message that will hopefully avoid some of the attacks that put such stress on farmers. That's part of it.