Thank you very much, Lloyd.
I don't want to indicate that we've given any decision as to how this will be done, but it will be done. We need to make sure it comes from the ground up, as I explained previously, so that the people who are truly affected have a major voice in this issue.
As you're well aware, the chicken industry has expanded dramatically in this country. The turkey industry is having a bit of a problem. We will do anything we can to help promote turkey. The population, the demand for food and the consumption are increasing right across the country. You're right, we have to make sure that.... It can take investment, advertising, information. Everybody is concerned about their diet. I have a little problem in that area myself.
The truth is that it will attract more business. Again, I would hope that's some of the direction that's taken, but we have to make sure more Canadian product is consumed by Canadians. That's what we want to see happening.