It's not an easy question to try to answer.
I think the main point is that there isn't a single way. When I address the first part, it's how do we get those messages out? I don't think there is a single way that we're going to do it. We need to use all the tools in the tool box.
Certainly we need to inform our farmers and give them the support they need. I'd say a lot of this conversation happens right at the dinner table. That's where it really starts. If you have relatives over and you're scared to talk about agriculture and what you do, and you don't have the resources to do that, then that's where it needs to start.
There are other things we can do. For example, agriculture has not been a conversation in our education systems. I think it's simply because we haven't needed it to be in the education system. It used to be that one in six people was related to the farm, and now I think it's one in 52, if I remember correctly, so there's that broadening gap. We need to consider how we put agriculture back into the education system and how we promote that.
We also need to ensure, as I said, that our regulatory agencies are kept up to speed on the most current science being used. Sometimes we even find that there's a breakdown between them and farmers, and they don't understand, so can we get more people coming out to the farms? Certainly our producers are more than willing to bring people onto the farm, but as we heard just the other day, there were some biosafety concerns. People just walked onto their farm without being invited. It's helping to bridge all of those different gaps. Can we make tools and can we make farms more accessible to the general public so they can come out and see the care that the farmers take in working with their animals?
Then we need good speakers like Dr. Frank, who was here last week, to go out and really make the science available to people, to you, to me, in a way that we can understand it. There isn't a single answer. I think we need to try to use all the tools in the tool box. As I said, the government can help by perhaps making resources available so that we can increase those different opportunities.