On the egg side, we feel egg is the golden protein choice. In terms of that article that came out in the U.S. the other day saying that eggs are bad for you, again, I'm going to be like the President of the United States and say, “false news, bad claim”. Eggs are healthy.
We have really good engagement regarding our social media. We have good engagement on Twitter and on Facebook. We engage with food bloggers. I've had a busload of food bloggers to my farm and I invited them in. Before we went into our production facility where the hens are housed, I asked them if they had a cellphone. They all looked at me as though I was going to take it away from them. I told them I wanted them to take multiple pictures inside our production facility—