Sure. EQA stands for the egg quality assurance program. It was the result of probably 10 years of work with the provinces to come up with a logo and a mark that will go on egg boxes and menu items and where consumers can be assured that the eggs they are purchasing, no matter what type of housing system, have met the standards, which have been strictly followed and adhered to. It helps in identifying that they're Canadian eggs, too. We do have trade commitments that are given, so we know that eggs will come in at certain times of the year to fill our market shortages. The EQA program will make that link and give that consumer confidence. We're hoping, as we talked about, that will put a face to the farmer.
We'll also be looking at egg identification, which is happening already, with numbers on the eggs. The consumer could log in on a website, put those numbers in, and actually see that family farm. They could actually know where those eggs came from and make more of a link.