I'll just pick up the thread from there.
Thanks for the opportunity to address the group.
As Roger pointed out, we see public trust as a core principle of our future, our industry and our business. Societal expectations have clearly changed. Society wants to know more about where their food comes from. They want to know it's safe. They want to know it's high quality. They want those standards to be public. For those of us who deal in animal agriculture, they need to know and want to know that we care for the animals humanely, so it's not good enough that we just say we're doing these things. We need to back the talk up with meaningful actions, communicate those actions and build that trust.
This generation—in fact, we just had Mr. Drouin address our young agriculture leaders group—we've engaged them as well. We're very active, as Roger has pointed out, on social media and a variety of means, telling our story. The fact of the matter is that the story of food production is going to be told. It's going to be told by us or it's going to be told by activist groups, environmental groups, vegan groups or any other number of groups, so it's really incumbent upon us to lead this, be proactive and tell our story.
We're proud to say that all eggs produced on regulated farms, whether they're in Newfoundland or on Vancouver Island, are all produced to the same standards. They're all audited by a third party. Recently, we've launched an egg quality assurance program, which matches both animal care and food safety under a common brand that we will promote across Canada so that Canadians can know that they're buying Canadian eggs.
Canadian egg farmers believe in the intrinsic link between public trust and business success. We nurture that acceptance nationally and internationally, not just because it's the right thing to do but because it strengthens our industry, our sector and our communities. Our engagement includes a number of national and global initiatives focused on dialogue and discussion. Through these initiatives, we work side by side with industry, government and other stakeholders to advance matters that affect the public's perception of our sector.
With that, I'll conclude. Thank you.