At Egg Farmers we've made, I would describe, a pretty massive investment in research and development. We sponsor a network of research chairs across Canada. We have a research chair in ag economics at Laval University. We have a research chair in public policy, Dr. Bruce Muirhead, at Waterloo. We have a research chair in animal welfare, Dr. Tina Widowski, at the University of Guelph. Most recently, we launched a research chair in environmental sustainability at the University of British Columbia's Kelowna campus.
What's exciting about that is not only the research and innovation that comes out of it. For example, Dr. Pelletier at UBC did a life-cycle analysis which shows that in the egg industry, we're producing 50% more product while using half the resources that we were using 50 years ago. What we intend to do with that is build benchmarks so we can continually improve our resource efficiency and continually evolve technologies to produce more protein while using fewer resources.
It also provides a large group of young people, graduate students.... Some will stay in academia, but many will come to work in our industry. We've put R and D as an extremely high priority, because we think it's, as you point out or asked in the question, a critical part of our future. We're encouraging government to maintain or even increase its investment in research. It should be, really, about public-private partnerships.