As you would probably agree, I think every farmer and rancher wants to be number one. They want to access as many markets as possible. I think one of the biggest challenges is market access.
Many of you have commented about the excellent work we have done in working closely with our Chinese counterparts and some of the results we have seen. It is about that. It's about ensuring there is a level playing field internationally. Canadians can't eat as much as we produce, and we need to sell it. As you mentioned, there is a high demand for protein, and whether it's meat protein or alternatives, we want to supply that. We work closely with our trade commissioners in different countries to access those markets. We work closely with other governments to ensure that there is a level playing field. To me, it's all about market access.
We know we have the right regulatory regime within Canada. We know we have safe food. We know we have innovative scientists, researchers, and universities, and we have producers who have quite a strong vision, and so it is about getting access to those markets internationally and being competitive and innovative.