You point to something that is perhaps the most significant challenge for us. As regulators, our role is confidence in the regulatory system and the decisions we take as opposed to promoting the product.
As Karen noted, we share information, both technical and non-technically characterized, on the decisions we've made. We provide information on the technologies, and our approach is more general. However, the reality is, this is an area where I'm not going to say that we're stars.
The information is there, but we don't have a large focus on highly proactive promotion of those aspects of the regulatory system. The availability of that information, I'll freely admit, is somewhat more passive.
Consumer understanding with respect to this technology, going right back to the nineties, when we were first considering GMO plants from a regulatory perspective, has always been an issue that's been raised as a challenge.