Well, I think that businesses will look after themselves first. If they have a perfectly good business and they see the public being concerned about this product, I can see why they would say they don't want to have anything to do with it. Many of them are publicly traded companies, so why would they do that?
In my view, the onus is then on AquaBounty, or whatever subsidiaries there are, to educate the public. It is an education program, because the public as a whole, as it becomes more and more urban, has no idea where food comes from. They don't understand the process, anyway, so it's really an education program, to understand that these are techniques. When we have food on the market, it is created from mutants. They pick out the mutant that does best, and they produce it. It's not called a GMO, but it goes into the marketplace. So you have an education program. That, I think, is the biggest challenge, whether it's for the companies or for the government, to teach people more science.