That's an interesting question.
It's been our perspective that there's a demand for both wild and farmed in the marketplace. Up until the approval of the genetically modified technology, were the two types of salmon available in the marketplace coming from aquaculture and not from the traditional fishery? Our perspective has always been that we want consumers to eat more salmon and that there's a place for wild and farmed. Health Canada is suggesting that we should be eating two servings of salmon a week. In Canada we don't even eat two servings a month. Our competitors aren't the wild salmon. We want to do more to get people to eat more seafood.
Does that answer your question?