Exactly. As I say, we've not been able to meet the demand. Our members often say to me that they could sell double the amount of salmon that they have if they had access to it, if they could produce it. Our challenge hasn't been to try to defend against the wild industry. It's been to encourage people to eat more salmon and work with our politicians and our federal government to improve our regulatory and legislative framework so that we can grow sustainably and responsibly to meet that demand.
On October 18th, 2016. See this statement in context.