We don't have a specific formal relationship with those research centres funded by Agriculture Canada, but through presentations and conversations that occur within industry, we most certainly have a strong relationship with the researchers doing the work there. Eighteen months ago, we took our entire board—I'm speaking about the Alberta Cattle Feeders board—to the Lethbridge research station. We took a tour through their on-site feedlot and saw what they were doing in terms of feed grains research, the methane reduction research and how that was being carried on, and all those sorts of things.
The idea, of course, is that then our board members are out within the industry and spreading the message to other producers. Typically, in terms of what happens, at least in the cattle-feeding sector, I once asked our members what their biggest concern was, and from a business point of view, they said there were things: conversion, conversion, and conversion. In other words, it was about taking that feed and converting it into beef and the rate at which that happens. There's always a tremendous interest in the cattle-feeding sector in any innovation or technology that can improve efficiency and productivity gains, because that's where cattle feeders make their money.