We were talking about public trust and the consumer is king. Also, following up on Mr. Garrison's point on consumer issues, on public trust, at that same announcement—I'll go back with Minister Letnick and Minister MacAulay—the narrative was for Canada to become a superpower on exports in food. Unfortunately, there are some folks, rightly or wrongly, who view that the practices in producing the food are either bad for the environment, bad for the animals, or bad for the health.
How can the framework help the industry in allaying the concerns of the public in those areas?