Probably the appropriate way to answer that would be to say both.
An important step is helping people understand. I'll use soil conservation as the example for wetland conservation today. Fifty years ago, blowing soil was a normal thing to see on the Prairies. Today most people would look at soil blowing and say that's not a good farming operation.
Based on the knowledge we have today, draining wetlands is not a good practice, whether from a greenhouse gas perspective, a water quality perspective, etc. Passing that information to landowners is step one, so that we realize what we do when we drain a wetland. The logical next step in the private interest is to drain a wetland on someone's farm, because right now the market signal says to grow more, but if it's in the collective interest to not drain that wetland because of the downstream impacts, there is a role for government, we believe, to act in the public interest to stop the wetland drainage.