Yes, definitely. In western Canada, numbers change, but probably 80% to 85% of our product is exported. It's all-important. When it comes down to what you were talking about, the work the federal government does through CIGI, who do trade missions around the world, and some of the commissions that are farmer-run.... We were all down in South America a couple of weeks ago, and some throughout Asia. They usually try to bring a farmer along to explain the story.
We're trying to sell our brand, sell our product. We have the highest quality food in the world and produce the most environmentally sustainable product as any place in the world. That's how we need to brand it. We definitely need to make sure those markets stay open, because without exports.... We have some of the biggest land bases in the world, and the population isn't there, so we need to export. We need to keep those markets open through trade deals and through organic growth, increasing demand in these countries.