It's interesting to go around the world. Your maple syrup is a quality product. It makes you proud when you go around the world. Everybody loves maple syrup. I don't have the exact figures, but I'm sure you can produce an awful lot more maple syrup and have absolutely no problem selling it. Without question, I think it sells itself.
But everything does not sell itself. What you have to do is make sure that you.... And I think face to face with governments is very important. I think rapport, number one, is vitally important. I think it's important to have a rapport with different governments. Then it's important that you have a rapport with the importers. I'm talking more about the Asian market, and we're working hard in that area. That's what we're trying to do.
We have trade missions there, and without question, maple syrup is always brought up. The last time I was there, I saw some beautiful market lobsters. We opened a trade fair with the minister of agriculture in China. That all helps because you get media and you get the different products in this country presented in the way the Chinese, the Indians, or the Vietnamese want. That's what you have to be able to provide. That's what we're working on.
It's fair to say governments over the years have been working hard on this, but the opportunity is there now, and we must make sure we take advantage of that. I think it's fair to say we are. We have the products.
Our regulatory process was mentioned here previously. Our regulatory process is vitally important because, no matter what happens, when you sell something in a foreign country and have a problem.... You will always have problems. We are a science-based regulatory system. If you have a science-based system, and you have to send somebody to wherever it might be...it's much easier to resolve the issue.
It's also true that most countries from around the world appreciate—sometimes they don't always accept—our science-based system. That's something we need to have. You talk about trust, a social licence. All these things are so important in the Asian community, but, of course, our biggest partner is the United States of America. We have to make sure we maintain that market. They are our best friends and our biggest market, and we will continue to work very hard with them.
That's basically where we are, Mr. Breton, with promoting.
I think it's also fair to say that, with CETA, that's going to be $1.5 billion a year right there. These kinds of agreements are so important, and other countries are looking at these kinds of agreements that we're able to sign.
You saw what NAFTA did. It increased the sale of agriculture by four times here in this country. These things are amazing.