Could I add something?
Getting back to Canada's food guide, we presented some research from the University of Alberta around the updated guide's focus on eating less red meat. We framed it to have a bit more of a science background, but we were also framing it more positively.
I have here just a sample from the University of Alberta's study. It looked at 557 multi-ethnic youth in Edmonton. Many of them showed deficiencies in vitamin B12, zinc, and selenium, and in vitamin B6, iron, and magnesium, which are all nutrients that are found in red meat and beef. We are just wanting to be able to say that beef, our product, is a great way to have people utilize and gain these nutrients that some research is saying are short in youth and people who are growing.