Organic is usually more expensive at the store, but not always. That price difference varies. Primarily, it's more expensive because it's scarcer. It's as simple as that.
I'm an organic farmer. I'm anxious to have the industry grow. Being anxious to have the industry grow means that I want more organic farmers in the marketplace. If there are more organic farmers in the marketplace, those prices will moderate. It's simply a supply and demand situation.
What do we need to expand the industry and to have that marketplace lower costs to consumers over time? We don't get our fair share of research. We don't get our fair share of extension. We've made the centre of our brief today the Canadian organic standard. It's a standard that is owned by the Government of Canada, but the Government of Canada does not pay for its maintenance. All of our competitors, the important ones—the EU and the United States—do pay for the maintenance of that standard. That standard is absolutely key. It defines those sustainable practices, and is an absolutely necessary part of the industry.