I appreciate your comments on carbon pricing, but that doesn't impact cattle liners and fuel and those types of things that are still going to increase the costs of the operation.
I have a last question for both of you.
One of the concerns I see in this study and the initial first draft of Canada's food guide—I think this is going to form the basis for that—is that it clearly picks winners and losers and is pitting sectors against one another in terms of encouraging Canadians not to eat red meat and, in dairy, taking it away from being its own section. To me, it's trying to tell Canadians what they should and shouldn't be eating, which are all healthy choices, and is pitting one agricultural sector against another. I'd like your input on that.