To build on that point, we sponsor and support a network of research chairs at Canadian universities. For example, we sponsor a research chair in sustainable production at the University of British Columbia. We've also started a national round table for sustainable egg production. We're doing a project evaluating the environmental impact of our productions systems with the World Wildlife Fund. We've done our own 50-year study, and we've reduced our environmental impact by 50% over the past 50 years while producing 50% more product. We've also helped found a Global Roundtable for Sustainable Egg Production. To echo what Roger is saying, it's a huge priority for us.
On September 21st, 2017. See this statement in context.