Those are all good points.
I didn't expand on the physician's education piece, just given the time, but we also do a lot of outreach to nurses and dietitians, but probably less to pharmacists. I would say that would be a gap we should look at. Also, there's a lot of research going into alternative uses for eggs. One is Dr. Wu at the University of Alberta, and he's doing some really interesting work in alternative uses for things like shell membranes, even research into how they can be used in the medical field for wound coverings and all sorts of fascinating applications.