Education is obviously the number one aspect. We must collectively work to launch a campaign that will allow consumers to better understand product labelling, know what they are eating and decide what is good for them as individuals. That is the first thing.
There is also the whole aspect of the exercise. We tend to put a lot of emphasis on diet, and it is indeed a primary consideration, but physical activity is also part of an overall balance. We believe that physical activity needs to be re-established in schools and made part of an education campaign on healthy lifestyles.
That is an important element. People say that children don't get outside anymore and are spending a lot of time on electronic games. People must absolutely start moving again. I think that would be an essential part of a campaign that the government could launch.