The target is key. We've seen best practice happen in Canada at the provincial level. British Columbia leads the way in establishing a target at the provincial level for the consumption of fruits and vegetables. That has enabled not only government programs but also industry to align and work together to achieve those targets.
We just need to put a number in play at a federal level that would then create a trickle effect across Canada. People could tap into that target. It would also enable existing programs, and even new programs, to help drive it.