I would like to thank the committee members for the opportunity to share our initiative with you.
My name is Marc Allain, and I am the chief executive officer responsible for the implementation phase of the Co-operation Agri-Food New Brunswick. My real job is as the executive director of Carrefour communautaire Beausoleil, in Miramichi. I mention that because it's relevant to the experience I'll be sharing with you.
I am going to tell you about something we did in New Brunswick, something that quickly permeated the borders with other provinces. The lessons learned are applicable on a broad scale.
The state of food security in New Brunswick is, to say the least, troubling, if not dire. We currently produce approximately 13% of our agri-food products. Some 40 years ago, we were producing nearly 75%. Clearly, we aren't headed in the right direction.
We face challenges when it comes to product availability, storage, and transportation. In fact, we experience challenges with the entire infrastructure system that transports the food where it needs to go. Collectively, these barriers are enormous, substantial, and difficult to overcome with a single initiative.
Now, I'm going to describe the opposite situation, one involving a number of initiatives that were put in place some time ago to increase consumption of New Brunswick products. These initiatives are focused around schools and are headed almost exclusively by non-profit organizations. The strengths of these experiences were combined to create the initiative I'm describing. It is the result of co-operation between all the partners you see here. I'll leave it to Google to help you become more familiar with our partners, because seven minutes isn't enough time. With a little bit of searching, you'll learn that New Brunswick's three largest farm organizations, together with three food service providers for schools, supply 32 of the province's schools. Thirty-two may not seem like very many, but it means that 10% of New Brunswick schools are members of the co-operative.
Co-operation Agri-Food New Brunswick's objective is to solve the problems I mentioned earlier. The organization is incorporated as a non-profit co-operative, and voting members are all non-profit organizations. Membership is not required in order to do business with the co-operative. The only privilege members enjoy is the right to pay dues and sit on the board of directors. Members and non-members dealing with the co-operative are treated the same.
Co-operation Agri-Food New Brunswick's mandate is to supply local food products to meet market demand, grow existing and new markets, and ensure infrastructure development. In terms of schools, to paraphrase the song New York, New York,
“If you can make it there, you can make it anywhere”.
Our meals sell for $5 to $5.50 a plate, but if we tried to sell them for $6, we'd have a mob of angry parents after us. If we can do it in schools, we can do it anywhere. We are currently in 32 schools and will be supplying 60 more schools by the end of the fall. That means our co-operative will be supplying 92 of New Brunswick's schools while redefining the entire approach to agri-food products.
We started with schools, but we did not stop there. Our goal for the second year was to penetrate the restaurant, cafeteria, and catering market, but those businesses came knocking on our door the first year.
The other day, our manager and I realized that the co-operative had been in operation for 45,000 minutes. We received the funding on August 31, 2017, and two weeks later, the school year began. Right now, we're playing a bit of catch-up. Nevertheless, this week, we delivered food to 32 schools, and that food comes from New Brunswick.
Now, I'll put on my other hat, as executive director of Carrefour communautaire Beausoleil, in Miramichi. Last year, we purchased 1,500 pounds of tomatoes and around 500 pounds of mixed vegetables from Green Thumb Farm, about 30 kilometres away. This year, we bought 15,000 pounds of tomatoes and 5,000 pounds of mixed vegetables from the farm.
Last year, Mr. Richard, the owner, was very pleased with our order. This year, our order changed the scale of his production. Now, we are able to distribute those products, process them, and make them available to our partners, who are doing the exact same thing with the products they specialize in. We have a terrific chef whose specialty is preparing tomato sauce and frozen vegetables.
In September, everyone can buy products from New Brunswick, but it's a bit more challenging in January. To overcome that, we freeze the foods so that they are available in January. We are doing our part, just like the Early Childhood Community Development Centre, in Fredericton, which has four schools and one cafeteria, so five commercial kitchens in all.
One of our schools has 279 students, and last year, it made $193,000. It wasn't the children who ate all that food. Cafeterias and restaurants in Miramichi served our food. During a single catering event in September of last year, we took in as much as the cafeteria makes all month long.
The markets exist, and they are accessible. It's simply a matter of removing the barriers, and Co-operation Agri-Food New Brunswick is there to do just that.