Right, but when you're sensing it coming up, you'll see what's reacting and what isn't reacting to what you're putting down.
I remember one conservation with an older farmer who said he didn't believe it. He didn't believe that he wouldn't have to go back out onto his field a couple of times a month. He didn't believe that he was going to get the results, but he took a risk and said, “Okay, I'm going to see whether they're right or not.”
There's a farmer trust issue. Is that just one person, or is that something that as we do our study—