Yes, Betamax. That's right.
It was just the example that I use often and over and over again. It was just a matter of having that trust and paying in order to get that soil test done right away, and then they would know whether or not they should apply fertilizer across the field.
We hear a lot out there and we'll blame the fertilizer industry for not doing enough, but they are promoting the safe use of fertilizer, and precision farming jumps into that, applying fertilizer at the right time at the right place, and just on rows, as opposed to the whole field. I think that's where the value can be.
Obviously, from our committee's perspective, we can help incentivize and promote that education piece to farmers. That's something I would like to get your opinion on as well.