Keep in mind, especially in that area, that the majority of cattle production occurs in non-irrigated regions, so we're depending on grasses and what's there. What's there and how we manage it is the biggest thing and the biggest question.
I think what we are aware of is that there are certain regions where crop production has become highly risky due to climate variability, and as a result, that land is being converted to grass. That could be perceived as an opportunity for our industry, but it also shows the sensitivities of these lands, and you have to manage them very carefully. The degradation of two years of drought can take 10 years to recover, so that's the important part. It's not just that once the drought is over, cattle producers can increase stocking rates and move on. It takes significant time.
I think the biggest thing we're trying to do with producers, through research and also the extension work that we work with government on, is to help fund tools for them to understand the best management strategies on an ongoing basis, because that is changing what they're doing and how they're doing it.