That's great.
We had a previous witness, Casey, from the national feeders' association, I believe, who was talking about some of the trade-offs that consumers have to understand, such as grass-fed beef versus grain-fed beef. Can you talk to me about some of the developments that are happening in that area, and about the role that government can play to inform consumers on some of these trade-offs that they might have to make if they put more emphasis on the environment or more emphasis on, I don't know, animal care, for instance?