I might invite my colleague Dr. Gray, who may be better placed than I to comment. To my layman's way of understanding it, modern combines can generate huge amounts of data, as can satellites and drone technology, to the point where it becomes difficult for a human to process them all.
Artificial intelligence can help process those huge streams of data to help target applications of fertilizer and other applications. On the decisions that producers typically have to make, often on gut feel, often on intuition, they can harness big data, and rather than having to process mind-boggling amounts of data themselves, artificial intelligence can help the decision-making process. That's how I think of it.