I'm from the east coast, and our traditional bargaining chip has always been the proximity to the east coast market in the U.S. What we find happening and what I hear a lot about from producers and packers in my riding is that a lot of times orders don't come in until after 3:30 or 4:00 on Friday afternoon. Traditionally, due to the way the programming has been delivered, this hasn't been necessarily a big issue, but there seems to be a reluctance on the part of CFIA to accommodate orders that come in after that time.
Twenty-four hours is a long enough window for fresh packed orders to be in Boston or New York. They're struggling as an industry not necessarily totally with the cost but with the fact that the costs are coming forward at the same time as we're saying, no, we can't necessarily deliver that unless we have that on the table before a certain point in the week. It's very difficult for the industry to navigate that.
I'm just wondering if you feel technology could play a role in that. Are there ways we could better ensure that the service is delivered while recognizing the fiscal constraints?