In Quebec, the blue basket initiative was launched. However, it was heavily criticized because it promoted the addresses of businesses in Quebec. When we're talking about the agrifood sector, we must speak about where the food comes from. There's a difference between purchasing a piece of furniture made in Quebec and purchasing food products that we consume because our purchasing habits are rooted in the origin of the product.
We also mustn't think that we'll remake things. Aliments du Québec, for example, is doing a very good job in Quebec.
Labelling in Canada could be improved to promote products grown here. This would show that all the stakeholders in the value chain are in Canada.