The labour shortage is very apparent across the sector, with a tremendous number of jobs available. Conversely, employees in other sectors of Canada's economy have been particularly hard hit.
We recommend broadening the sector's appeal through programs that promote occupations within the sector to attract workers who have lost their jobs and are looking to start new careers. We would do well to educate them on the advantages of working in the industry given its ability to withstand crises, albeit slightly the worse for wear. The pandemic has shown that.
Clearly, the thought of working in our sector has not occurred to many people, and yet we have good jobs to offer. Some 7,000 jobs are available in Quebec and 28,000 in Canada. The opportunities are really quite attractive.