There are always challenges. We went through many challenges on the regulatory in 2014 and 2015. We went through recalls, a licence suspension, many things that came with taking a provincially licensed plant to federal status, which we achieved. Since then, we've done a Costco proprietary audit, Whole Foods animal welfare addendum, BRC certification, all these things that make us robust so we can compete not just in Canada, but internationally.
As far as inconsistency, we did go through that, and it's cost us lots of money, but I like to look at it and think we raised our game, because customers at the end of the day can know, like a frosh in university, we went through the trials and tribulations to become better, and now I feel very proud of what is one of the most modern facilities in Canada, with a track record for providing incredible beef.