Yes. When we look at the U.K. experience, it's quite interesting. Back in 2013, when their own competition bureau made a report—and that was the report that led to the implementation of a code—the report talked about protecting consumers. The report said that ultimately, consumers will bear the costs of lower investment and lower innovation among food processors. That was the main justification for the implementation of the U.K. code.
It's interesting that the U.K. code is subject to a statutory review every three years. The latest was published last year, and no stakeholders, from farmers to consumers, are complaining about the code. It's almost, I would say, unheard of. You have a government piece of regulation about which basically all stakeholders say, “We like it.”
That presents an opportunity definitely for Canada to both protect consumers and enhance the entire food value chain.