We recognize that the responsibility for such a code of conduct would rest with the provinces. We understand that. We appreciate that there is a federal initiative, a joint committee, going forward, but although there may not be the legislative ability to intervene, there is a moral obligation, and I think it is perhaps from this that encouragement of this idea could possibly come: the desire to support an equal playing field, to ensure that there's competition and that consumers are served in this country. Perhaps that is where the federal government can play this role.
This is about consumers, about the ability to choose equally and equitably when you walk down the aisle. It's not about how many dollars are passed into pockets to determine what goes on a shelf and what doesn't. We all have to compete. We understand that. We're prepared for it. We just want equity in the competition.