Thank you, Mr. Chair.
On behalf of the Canadian Produce Marketing Association, representing over 800 companies growing, packing, shipping and selling fresh fruit and vegetables in Canada and supporting roughly 249,000 jobs across the country, I want to thank the chair and members of the committee for the opportunity to share our comments on increasing capacity for processing in Canada.
My comments today are reflective of a complex supply chain that works tirelessly to provide fresh fruit and vegetables across Canada, and to develop opportunities and solutions to increase processing capacity and competitiveness in Canada.
Our recommendations support the government's export objective of $75 billion by 2025, as referenced by the Barton report, and support the goal of increasing local capacity to protect food security and strengthen Canada's food sovereignty while providing safe food for all Canadians.
Canada's fresh fruit and vegetable industry contributes significant benefits to our economy, to our communities and to the government. In 2018 alone, the total value of the fresh fruit and vegetable sector was $17.7 billion. Development in the fruit and vegetable sector, including processing, directly leads to jobs for many Canadians and Canadian workers. At the same time, the government collects over $2.6 billion in revenues through taxes on production each year.
The fresh fruit and vegetable industry has significant potential to transition more products towards processing and value-added items such as frozen fruit and vegetables, baby food, juices, shredded lettuce, minimally processed salad kits, mini carrots, purées and others. In fact, in 2020, in a survey conducted by Caddle, 24% of Canadians indicated that they were planning to spend more on frozen produce in the next year, 2021.
Unfortunately, the current market conditions encourage more number 2 grade Canadian produce items to be sold in the open market in the United States for processing or for juicing than in Canada, as there are self-imposed barriers to domestic processing sectors. The pathway for fresh number 2 grade produce items to be processed needs to be modernized to encourage greater investment in the sector at the provincial level, specifically in Ontario. The regulated commodity model in Ontario is an example that has created a disincentive to drive innovation and investment.
Currently, we are not aware of new processors entering the Canadian markets, for reasons that include labour challenges, corporate tax structures and the regulated market conditions in our largest province. The regulated market conditions in Ontario restrict some movement of open-market fresh produce into processing channels. As an example, Ontario fresh producers are now shipping product to North Carolina for carrot purée and to New York, New Jersey and Pennsylvania for diced carrots for soups.
However, by selling into the U.S., a Canadian company receives only about 35% of the gross revenues back, due to the logistics and transportation costs. While these exports may seem on paper to look positive toward our Barton goal, they are not providing the best return for our growers.
To provide better support for increasing processing capacity here at home, there are three key areas of focus and review needed by the federal government: our domestic labour model in plants, the high cost of product and inputs, and competition from frozen products coming from overseas, which are significantly more cost-effective due to low input and labour costs.
This committee has heard previous testimony related to the gaps in labour; I will reiterate the estimated shortfall of 30,000 workers within the processing sector, with projections doubling by 2025. Without the necessary skilled workforce, the sector is already facing an uphill battle. CPMA supports a labour strategy that focuses on addressing the shortages in skilled trades, ensuring we have access to qualified foreign workers and supporting automation and innovation.
We all recognize that the produce sector functions in an extremely competitive market. As commodity prices and volumes drive the success or failure of our sector, the Government of Canada should examine short-term and direct supply chain opportunities to support and create market opportunities both domestically and internationally.
At the same time, federal and provincial regulatory models must also be reviewed to determine opportunities and gaps being created by the unintended consequences of regulated commodity models and production volumes. The COVID-19 pandemic has imposed significant new challenges for businesses throughout our supply chain, including the added costs of purchasing personal protective equipment and other health screening tools and equipment, the implementation of safety protocols to allow for social distancing and so on.
All of these impacts are difficult to pass on to Canadians without increasing the cost of fresh produce, thereby creating food security concerns.
While the government funding available through the agri-food workplace protection program and the emergency processing fund is welcome, these measures will not be able to address the full scope of the economic challenges facing our sector, especially as COVID protocols will be with us for the foreseeable future.
The Government of Canada should implement a series of tax-incentive programs that will encourage industry to invest in Canada. This can include PPE tax credits to support those companies protecting their workers on packing lines and processing lines or investment tax credits that can spur GDP growth.
As I noted at the outset of my comments, there is significant potential for the fresh fruit and vegetable industry in Canada to transition more products towards processing and value-added items. The Government of Canada can foster growth in our sector by working with industry to address the challenges I've described here today.
CPMA is greatly appreciative of the opportunity to share these comments, and I'm happy to answer any questions the committee members may have.