We've invested in.... As I mentioned, we're paying growers directly for participation, and for their practices right now, because this is what they need to be ready for. This is what our customers need to be ready to participate in. We anticipate the onset of the carbon market. We need them to be ready, and we've got a lot of work to do.
Let me mention that nobody has figured out all the challenges, but that's what we're putting our shoulder into through our pilots. We are very open, both with government, other partners, value chain players and supply chain partners, in pooling our knowledge and figuring some of this out.
Even where we are doing insetting—collaborating with a food company where we can work together, intervene, help the growers scale practices, and then make a claim against our own emissions footprint—the rules aren't set for that. We have to work with those standards bodies and work through on how we're allowed to even do the carbon accounting around those pieces.
We are all in on this because we really believe it is the lever to which we'll scale sustainable ag practices more broadly.