That's a very interesting point of view. Standards for quantifying or qualifying regenerative agriculture don't really exist.
Danone worked with non-government organizations in Europe to develop standards. It used a third party to establish credibility and develop standards.
I was saying that, to improve soil health, we must go to the fields less often, put on covers, and so on. So standards must be followed. Not just any farmer can say they are capturing carbon in the soil. They must follow established procedures—