Yes, and this is key. If we want to continue marketing our great products, we need to make sure these farmers are still going to be around in the next year or in the next generations. That's absolutely essential, and it is key in our definition.
If you recall, the second bullet in our definition is the empowerment of farmers, but it's also to make sure they continue to make a living.
Right now, with the 100,000 acres we ran as a pilot, mostly in the U.S. and some in Canada, basically we helped them by paying for all the studies, to make sure we understood the baseline. We also made sure to run those models long enough to see the payback.
There is a payback. That's the great thing about this. However, to kick-start or to initiate these projects, there is a spend that needs to be taken care of. In the end, after three to four years, depending on the soil and the types of things you grow, for sure, the goal is to get a payback on these projects and a return on investment.