It's a very exciting program. Actually, it's a challenge, so it has to be exciting. The idea is to stimulate and give the means to the innovator to bring forward their ideas, their technology and their business model, and then give them the financial capacity to scale up, to develop and then scale up.
A couple of months ago, we launched a business model challenge. We recently announced the semi-finalists. Only a few days ago—on the third and fourth—I announced the launch of the streams that are related to technology, and it's the same process. There will be three steps for the winners, and they will get more and more money, up to $1.5 million altogether for the winners. The idea is to reduce our food waste in Canada. Financially, it represents $50 billion—only in Canada—and the impacts on the environment in gas emissions are significant as well.