The idea is to bring scientists into the field with the farmers to make sure that they are working on very concrete practices that will make sense for the farmers and will be, maybe, a bit shorter term. We have expert scientists in laboratories, and we definitely need them, but this initiative is to bring them closer to the farmers and have all the neighbours, as well, looking at it. Hopefully.... We want to engage a community around the living lab. It will also help us have many more farmers adopt, for example, good practices in terms of the environment. Cover cropping is a good example, and managing water is another example.
I was very proud to speak about it at the G20 agriculture ministers meeting, because other countries are looking at us and are moving forward with similar innovations.